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MERCHANDISING PROJECTS

The strategic art of presenting products to maximize appeal, drive sales, and connect with customers' desires.​

AEO INTERVIEW PROJECT 

FREE PEOPLE INTERVIEW PROJECT 

CREATIVE DIRECTION

During my final semester of school, I had the privilege of interning as a creative team member at a boutique menswear company in Athens, Georgia. This experience allowed me to immerse myself in the creative and strategic facets of brand management, collaborating with cross-functional teams to develop a series of impactful campaigns and events that elevated the brand’s presence and drove traffic to the storefront.

I took ownership of crafting the social media calendar, managing all content creation and marketing initiatives, and ensuring the brand’s voice was consistently conveyed across platforms. Additionally, I had a hands-on role in creative direction, styling, and executing photoshoots, which allowed me to align the visual storytelling with the brand's identity seamlessly. Below, you’ll find examples of the dynamic and innovative work we accomplished during my time there.

For more insight please check out the Kempt Athens Instagram page 

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