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My name is Shira Ben-Simon

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I am a creative professional passionate about concept design, brand management, creative marketing, and product innovation. I graduated from the University of Georgia's Fashion Merchandising program with a focus on product development and design. My experience spans working with brands of all sizes across various sectors of the fashion industry. From driving multi-million-dollar growth through strategic merchandising at American Eagle Outfitters to refining garment fit and quality standards in technical design at Anthropologie, my journey has been defined by a blend of creativity and strategy. I excel at crafting fresh insights and delivering meaningful designs, grounded in a philosophy of purposeful innovation. My goal is to create products and stories that inspire, engage, and propel businesses forward.

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The aspect of crafting and designing most interests me because I thrive  in an active, hands-on environment and desire to explore tangible, artistic ways of self-expression. Fashion has always instilled confidence in me, being a tool to communicate how one wants to represent themselves in their surroundings; I aspire to work in the apparel industry because I am passionate about sharing and showcasing originality and creativity. Want to collaborate? Connect with me here!​

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STYLING

The art of curating clothing and aesthetics to tell a story, evoke emotion, and express identity.

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BRAND MANAGEMENT

the strategic orchestration of merchandising and creative marketing to build a compelling identity that resonates with customers and drives loyalty.

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DESIGN

The purposeful creation of solutions that merge functionality with beauty to inspire and enhance everyday life.

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